INVESTORS
This is the Infrastructure Play of the Decade
PlainLaw is more than a startup — it’s a full-system replacement for how justice works in America. Built on our proprietary AI engine, JURA™, we’ve created the first legal platform that understands your story, generates real court documents, files them electronically, and serves them legally — with zero human lawyers.
The legal world has remained untouched by the AI revolution — until now. With PlainLaw, access to justice becomes as simple as telling your story. We’re launching a vertical platform into a broken market that affects over 50 million people annually. The opportunity is massive, the product is live, and the moat is real.
A Legal System No Longer Works — For Anyone
74% of civil cases in America involve people who can’t afford a lawyer. From domestic violence victims to custody disputes, evictions, and debt claims, millions are denied basic rights because of one barrier: legal access. We built PlainLaw to end that injustice. We don’t fix the system — we replace it.
One AI, One Platform, Every Legal Step
JURA™ is not a chatbot. It’s a legal operations engine that handles everything: story intake → form generation → eFiling → legal service of process. This isn’t automation for lawyers — it’s legal infrastructure for the people. Our AI doesn’t assist the process. It is the process.
We’re Already Integrated with Real Court Systems
We connect directly with certified court eFiling systems (like Tyler Technologies) and licensed process servers — allowing users to generate, file, and serve documents in a single, seamless workflow. No printing. No mailing. No lawyers. No one else is doing this in one vertical product.
A Larger and More Valuable Market Than LegalZoom
LegalZoom targets businesses and simple filings. We serve a bigger, more urgent market: real people facing urgent civil court problems. 50M+ people a year, many with multiple filings per year. Our LTV is higher, our churn is lower, and our social impact is enormous.
An Ethical Model That Works With the Courts, Not Against Them
PlainLaw is not a gray-area workaround. We’ve aligned ourselves with court Self-Help centers, victim advocacy groups, legal aid networks, and public law libraries. Judges want people to show up with clean documents and clear facts — that’s what we deliver. We’ve been welcomed, not rejected.
Built for Scale — Not Boutique Law
This isn’t SaaS for attorneys. This is legal enablement for the public. Our users don’t want advice — they want to file a restraining order today. We’ve created a scalable engine that handles filings across counties, with built-in logic for local forms and jurisdictional rules. Expansion is systematic, not chaotic.
Subscription + Transaction = Dual Revenue Engine
Our revenue model combines monthly subscriptions with transactional fees per filing or service. Many users file multiple cases per year. We expect strong unit economics, with high ROI on user acquisition and defensible pricing. Access to justice doesn’t have to be free — it just has to be fair.
Massive Demand, Zero Real Competition
Most “AI legal tools” help lawyers. We help everyone else. Our competitors either:
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Don’t offer eFiling
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Don’t offer service of process
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Don’t use real AI
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Or aren’t end-to-end
We do all of it, in one platform, powered by JURA™. And we’re first to market.
A Mission That Can’t Be Ignored
This isn’t just disruption — it’s justice by design. Victims. Tenants. Parents. Seniors. We’ve built something the entire legal industry ignored: a way to actually use your rights without spending thousands. We’ve already attracted attention from public servants, advocates, and reformers. Now we invite investors.
Get In Before the Avalanche
AI is finally hitting regulated industries. Legal is next. The players who replace infrastructure — not just tools — will win. With JURA™, we’ve built that infrastructure. The system will never go back to how it was. You are early. You are welcome. Let’s rebuild justice together.
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